PulsePoint: Content Marketing, Native Future of Advertising

BizReport

May 25, 2015

BizReport

In a new report out from PulsePoint, researchers suggest native advertising and content marketing spends will increase by more than 45% over the next two years. Are these ad forms the future of online advertising?

According to the PulsePoint data content marketing spends will increased 59% by 2017 while native advertising budgets will increase by 46%. Most brands say content marketing efforts are 'very significant' to their online strategy.

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