PULSEPOINT'S CONTENT MARKETING
Story™ by PulsePoint makes content marketing more efficient, more effective and more trackable.We extend your targeted reach across premium social, native, and content discovery channels. Our platform optimizes to your KPIs to maximize engagement and deliver clear ROI.
POWERFUL TOOLS FOR
HOW IT WORKS
Simplify your process for ad creation, budget management, targeting, optimization and reporting, across multiple distribution partners with one platform.
Automated, data-driven targeting for precise delivery to highly relevant audiences and contextual environments.
Efficient distribution across leading social media channels, native platforms and premium websites at global scale – reaching over 90% of the total internet.
Proprietary optimization technology adjusts campaign configurations to eliminate under-performing content, channels and devices - based on performance to quickly adjust budget as needed. Prioritizes on-page behavior as well as ad-level metrics, not specific placements or partners.
Easily upload your content to the platform via URL. Set targeting rules, select distribution channels, budget and flight dates.
Custom content creation and strategy services are available for brands seeking support in developing original stories and videos.
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UNPARALLELED OPTIMIZATION TECHNOLOGY
Weigh ad and page-level data to automatically optimize the campaign in real-time, based on your KPIs.
Using a multivariate approach across 15+ distribution channels, our platform determines the winning creative combinations for each piece of content.
Once distribution begins, PulsePoint's platform weighs ad- and page-level data based on your KPIs and optimizes your campaign in real time.
Increase ad spend on best performing channels and creatives. Real-Time Optimization brings better performance, and a higher return on ad spend.
METRICS THAT DRIVE RESULTS
Capture and evaluate on-page metrics for each piece of content across all our channels to see how, when and where your audience interacts with your content.
- In-ad video views
- In-ad social actions
- Site-level reporting
PAGE LEVEL METRICS
- Scroll depth
- Scroll velocity
- Average time per visit
- Total time in view
- Social actions
- Page views
- Video views
- On-Page Actions
About story by pulsepoint
Story is PulsePoint’s content marketing platform designed to extend reach across premium social, native, and content discovery channels, as well as optimize content creative based on campaign KPIs to help maximize engagement and deliver ROI. Story leverages PulsePoint’s expertise in running a technologically sophisticated exchange, which uses AI and machine learning to iteratively learn from data to continuously update algorithms for maximum performance.
Learn more about PulsePoint